Turn Your Product Into a Game People Can Actually Play

What if your customers could drive your new car, collect your products, race your characters, explore your brand or compete for the highest score — all inside a real arcade machine?

Arcade WOW creates bespoke branded arcade games and custom-built arcade machines for companies, brands and marketing agencies.

We don't simply put your logo on an arcade cabinet.

We can put your actual product into the game.

From the game on the screen to the artwork covering the machine, we can create a completely bespoke interactive experience built around your brand, product or campaign.

Perfect for:

Product launches · Brand activations · Corporate events · Exhibitions · Trade shows · Experiential marketing · Company receptions · Showrooms · Retail activations · Conferences · Roadshows

YOUR PRODUCT. YOUR BRAND. YOUR GAME.

Launching something new?

Instead of asking people to look at your product, let them play with it.

Launching a car?

We can put the car into a racing game.

Launching a new drink or food product?

Make the product part of the challenge.

Have a mascot or character?

Turn them into the star of their own arcade game.

Launching new technology?

Build a game around what the product actually does.

The possibilities are enormous.

Our team can work from your product, brand assets and campaign objectives to develop an arcade game specifically for your audience.

And then we build the physical arcade machine to match.

MORE THAN A BRANDED ARCADE MACHINE

There is a big difference between branding an arcade machine and creating a branded arcade experience.

We can create the entire experience:

BESPOKE GAME DEVELOPMENT

A completely original arcade-style game developed around your company, product or campaign.

YOUR PRODUCT INSIDE THE GAME

Products, vehicles, characters, mascots, locations and other brand assets can become part of the actual gameplay.

CUSTOM ARCADE CABINET

We manufacture a full-size arcade machine specifically for the project.

BESPOKE CABINET ARTWORK

The cabinet can be completely transformed using your colours, logos, product imagery and campaign artwork.

CUSTOM MARQUEE & SCREEN GRAPHICS

From the illuminated marquee to the control panel and screen graphics, the complete machine can become part of your campaign.

HIGH-SCORE COMPETITIONS

Encourage people to play again and compete to achieve the highest score.

LIVE LEADERBOARDS

Scores can be displayed on leaderboards around an event, creating a live competition between guests.

MULTIPLE CONNECTED MACHINES

Running a larger activation? Multiple machines can form part of the same competition.

PRIZES & GIVEAWAYS

Turn scores into prizes, merchandise, giveaways or promotional rewards.

MADE FOR PRODUCT LAUNCHES

You've spent months or years developing a new product.

Now give people a completely different way to experience it.

A bespoke arcade game creates something people don't simply watch.

They interact with it.

Guests can play, compete, challenge colleagues, photograph the machine, share their scores and come back for another attempt.

And throughout that experience, they're interacting with your product and your brand.

It's why custom arcade games can work particularly well for product launches and experiential marketing campaigns.

ARCADE GAMES FOR BRAND ACTIVATIONS

Getting someone's attention at a busy event, exhibition or trade show isn't easy.

A full-size arcade machine provides an instantly recognisable invitation:

PLAY ME.

But once someone starts playing, the experience can be completely about your company.

Instead of your branding simply appearing around the game, it becomes part of the experience itself.

That makes bespoke arcade games ideal for:

Brand activations
Experiential marketing campaigns
Exhibition stands
Trade shows
Shopping centres
Retail activations
Pop-up events
Conferences
PR events
Influencer events
Corporate hospitality
Marketing campaigns

TURN IT INTO A COMPETITION

One person playing is entertaining.

Hundreds of people competing is an event.

We can incorporate scoring and leaderboards into bespoke games, allowing guests to compete throughout the day or across an entire campaign.

Imagine a giant screen displaying:

TODAY'S TOP 10

Every new player has a target.

Every high scorer has something to defend.

And every person who narrowly misses the top spot has a reason to play again.

Companies can add prizes, merchandise and giveaways for daily or overall winners.

ONE MACHINE OR AN ENTIRE ARCADE

Your campaign doesn't have to stop at one machine.

Arcade WOW can manufacture multiple identical branded arcade machines for larger events, exhibitions, roadshows and nationwide campaigns.

Games can also be designed around connected competitions, allowing players across several machines to compete for the same leaderboard.

One game.

Multiple machines.

One competition.

DON'T THROW IT AWAY AFTER THE EVENT

One of the biggest advantages of creating your own branded arcade machine is what happens after the launch.

Take it with you.

The machine can be used again at:

Future events
Trade shows
Conferences
Exhibitions
Dealer events
Corporate hospitality
Staff events
Marketing activations

Or simply put it in your:

Reception · Office · Showroom · Staff breakout area · Customer experience centre

Instead of hiring another piece of event entertainment every time you attend an exhibition, your company has its own arcade game.

SEE BO5 LAUNCH CASE STUDY HERE

FROM AN IDEA TO A REAL ARCADE MACHINE

You don't need to arrive with a finished game concept.

That's our job.

Tell us:

What is the product?
Who is the audience?
What are you launching or promoting?
What do you want people to remember?

From there, we can help develop the concept.

1. THE IDEA

We discuss your brand, product, audience and objectives.

2. THE GAME

A game concept is developed around the campaign.

3. THE BRAND

Your products, logos, colours and artwork become part of the gaming experience.

4. THE MACHINE

Arcade WOW manufactures the physical arcade cabinet and creates the bespoke artwork.

5. THE COMPETITION

Leaderboards, high scores, prizes and promotional mechanics can be added.

6. THE LAUNCH

Your arcade experience is delivered ready for people to play.

BUILT FOR BRANDS. BUILT IN GREAT BRITAIN.

Arcade WOW designs and manufactures full-size arcade machines here in Great Britain.

That means we're able to bring together the physical arcade machine, cabinet artwork and digital game experience into one complete project.

Whether you're a brand commissioning a single statement piece or an agency planning a major experiential campaign, we can work with you from the initial idea through to the finished machine.

MAKE YOUR BRAND PLAYABLE

People see thousands of adverts.

They walk past banners.

They skip videos.

They forget giveaways.

But give someone a joystick and tell them:

"That's our new product. See if you can get the highest score."

Now you've got their attention.

YOUR PRODUCT.

YOUR GAME.

YOUR ARCADE MACHINE.

Let's make your brand playable.