Make Your Exhibition Stand Impossible to Walk Past

YOUR BRAND. YOUR PRODUCT. YOUR GAME.

Go Beyond a Branded Arcade Machine

Most branded exhibition games simply add your logo or company colours to an existing game.

Arcade WOW can take things considerably further.

We can create a bespoke arcade game around your company, product or campaign, so the branding becomes part of the actual gameplay.

Your products can become playable objects.

Your employees or mascots can become characters.

Your offices, stores or locations can become game environments.

Your campaign message can become part of the challenge.

And the complete game can be installed inside a full-size arcade machine designed around your brand.

Imagine...

Launching a car?

Visitors race your actual car in the game.

Launching a drink?

Players collect your cans or bottles to score points.

Launching a new technology product?

Build the product's features into the challenge.

Promoting a destination?

Turn its landmarks into the game environment.

Running a recruitment exhibition?

Create a game based around your company or industry.

There are very few limits to what we can create.

Custom Branded Arcade Machines for Exhibitions

The physical arcade cabinet can be designed around your exhibition stand too.

Rather than bringing an ordinary arcade machine onto a carefully designed stand, we can create a machine that looks as though it was designed as part of it.

Branding can include:

• Fully customised cabinet artwork

• Company colours

• Logos and campaign graphics

• Custom illuminated marquee

• Branded control panel

• Branded screen graphics

• Campaign messaging

• Product imagery

• QR codes and calls to action

The result is a proper centrepiece for your exhibition stand rather than simply another piece of hired entertainment.

Turn Your Exhibition Game Into a Competition

Competition gives visitors another reason to play — and another reason to come back.

Arcade WOW can create exhibition gaming experiences with high-score competitions and live leaderboards.

Visitors can compete for:

• Fastest time

• Highest score

• Most points

• Daily prizes

• Merchandise

• Product giveaways

• VIP experiences

• Overall exhibition champion

Leaderboards can help turn a simple game into an ongoing attraction throughout the exhibition.

People play.

They check the leaderboard.

Their colleagues try to beat them.

And suddenly your stand has a competition taking place around it.

See case study - Leap Motors BO5 Car Launch Ministry of Sound

One Machine or a Complete Exhibition Gaming Experience

You don't need a huge exhibition stand to use gaming effectively.

We can create anything from one statement arcade machine to a larger installation involving multiple machines.

One Arcade Machine

Ideal for smaller exhibition stands where you want a strong interactive attraction without taking up too much floor space.

Multiple Branded Machines

Create several gaming stations so more visitors can play simultaneously.

Connected Competition

Run the same competition across several machines with players competing for the highest score.

Nationwide Exhibition Campaigns

Machines can also be designed to travel between exhibitions, conferences, roadshows and company locations.

Your gaming activation doesn't have to disappear when one exhibition ends.

Bespoke Exhibition Games for Product Launches

If you're exhibiting to launch a new product, we can put that product directly into the game.

One of our most ambitious projects was created for the launch of the Leapmotor B05 at London's Ministry of Sound.

Arcade WOW produced a bespoke arcade game featuring the vehicle itself, installed across a collection of completely custom branded arcade machines.

Guests competed against one another with scores displayed on a live leaderboard as part of the CHANGE THE GAME campaign.

It demonstrates what is possible when the game, arcade machine and brand campaign are developed as one complete experience.

Why Arcade Games Work So Well on Exhibition Stands

Arcade games have several advantages for exhibitions and trade shows.

They're instantly understood

Visitors don't need a long explanation before getting involved.

They're highly visible

A full-size arcade cabinet naturally attracts attention across an exhibition hall.

They encourage competition

Put a score on screen and somebody will immediately want to beat it.

They create dwell time

Instead of walking past your stand, visitors stop and interact.

They're social

People watch colleagues play, challenge each other and gather around the machine.

They appeal to different generations

Classic arcade gaming has enormous nostalgia value, while bespoke games give the experience a completely modern brand connection.

Most importantly, the activity gives your exhibition team a natural reason to start a conversation.

Exhibition Games for Trade Shows, Conferences & Events

Our exhibition gaming experiences can be created for:

Trade Shows

Attract visitors to your stand and create a natural conversation starter.

Business Exhibitions

Give attendees something interactive to remember your company by.

Conferences

Add gaming to networking areas, breakout zones or sponsor stands.

Product Launches

Put the product itself into a bespoke game.

Brand Activations

Turn campaign ideas into an interactive gaming experience.

Roadshows

Take a branded arcade experience from venue to venue.

Recruitment Exhibitions

Create something different to engage potential employees.

Technology Exhibitions

Combine physical arcade controls with completely bespoke digital content.

Automotive Exhibitions

Put vehicles directly into racing or arcade-style games.

Exhibition Game Hire or Buy

Depending on your project, Arcade WOW can provide machines for individual events or create machines that become a permanent marketing asset for your company.

A custom machine can be used at:

Exhibitions · Trade Shows · Conferences · Product Launches · Corporate Events · Brand Activations · Retail Promotions · Company Receptions · Offices · Dealer Networks · Roadshows

Instead of hiring a different attraction for every event, your branded arcade machine can travel with your company throughout the year.

Need an Exhibition Stand Game Idea?

You don't need to arrive with a finished game concept.

Tell us:

• What your company does

• What you're promoting

• Who will be attending the exhibition

• What you'd like visitors to remember

• How much exhibition space you have

We'll help develop the gaming idea with you.

It could be a simple branded high-score challenge.

Or it could be a completely bespoke arcade game built around your product.

Make Your Next Exhibition Stand Playable

You've already invested in the stand.

Now give people a reason to stop at it.

Arcade WOW can design, build, brand and deliver a complete arcade gaming experience for exhibitions anywhere in the UK.

From branded arcade machines and exhibition game hire to completely bespoke games featuring your actual products, we'll help create an exhibition attraction visitors remember.

TALK TO US ABOUT YOUR NEXT EXHIBITION

Tell us about your exhibition, your brand and what you'd like to achieve.

We'll turn it into something people can play.